Get ready to tune in, because the radio landscape is about to get a whole lot more exciting! Radio Customs is shaking things up by launching a brand-new syndication division, and they’re kicking it off with two powerhouse names: Bubba the Love Sponge and Miller & Moulton. But here’s where it gets even more intriguing—this move isn’t just about expanding their reach; it’s about redefining how audio content is delivered and monetized in today’s fast-evolving media world.
Radio Customs, the brains behind Shaquille O’Neal’s Hip Hop station Shaq Fu Radio and a podcast network featuring over 40 shows—including NBA legend Robert Horry, comedy icon Jackie ‘The Jokeman’ Martling, and music stars like Al B. Sure! and Krayzie Bone—is now stepping into the syndication game. Their new division will focus on affiliate representation, digital monetization, and integrated sales, ensuring that their partners thrive in both traditional and digital spaces. And this is the part most people miss: they’re partnering with Jeff Weber Media Group to supercharge affiliate outreach and advertising sales for Bubba the Love Sponge and Miller & Moulton.
But here’s the controversial part: In an era where streaming and podcasts dominate, is FM radio still a viable—or even necessary—platform for growth? Radio Customs Founder/CEO Gentry Thomas thinks so. He boldly states, ‘Radio Customs was built on innovation and the belief that great audio can live anywhere.’ By bringing these two iconic shows into the fold, Thomas believes they’re not just entering the FM space but doing so with ‘real momentum.’
Jeff Weber, a media veteran with a resume that includes leadership roles at Blue Star Media Group and senior positions in major markets like Baltimore and Indianapolis, agrees. He calls Radio Customs ‘one of the most forward-thinking media companies in audio today,’ praising their ability to seamlessly blend streaming, podcasts, original music, and now FM syndication. ‘This is where the industry is headed,’ he adds.
But here’s the question that’ll spark debate: Can traditional radio and digital platforms truly coexist, or is one destined to overshadow the other? As Radio Customs expands these brands nationwide, they’re betting on a future where both thrive. What do you think? Is FM radio still relevant, or is its heyday behind us? Let us know in the comments—this is one conversation you won’t want to miss!
